In the 80's and 90's, we sold a handful of pouches to some of our jewel box users - these pouches were primarily used for difficult to package jewelry items and repairs. At the time, pouches were definitely considered a secondary packaging choice.

Around about 2000 - at least here - pouches became a primary packaging choice, in fact, they began outselling boxes by a three-to-one margin. The reasons are well-documented on this website, and we talk about marketing topics like this every day.

To give everyone access to some of our musings, contemplations and discussions, we've created a section entitled "Marketing Musings". This page will discuss a variety of marketing topics related to jewelry packaging, specifically jewelry pouches. I hope you enjoy these and find them beneficial!

Stay tuned for more topics!