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The Wise Words of John Ruskin - On Price


From Wikipedia: "John Ruskin was an English writer, philosopher, art critic and polymath of the Victorian era. He wrote on subjects as varied as geology, architecture, myth, ornithology, literature, education, botany and political economy."


We make pouches, and pouches can be found at any price point. We make more expensive pouches, and they are more expensive because we sew them from finer fabrics and with more precision. They perform their function. They hold your jewels securely and with beauty, and they help promote your business. We price them after they're designed to fulfill their purpose, not before.


Or as John Ruskin said: "It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money - that's all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.


"The common law of business balance prohibits paying a little and getting a lot - it can't be done . If you deal with the low ball bidder, it is well to add something for the risk you run, and if you do that, you have enough to pay for something better."

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